Professional Billiards PBA “Will Strengthen Industry-Academia Cooperation Targeting MZ Generation”

Professional Billiards Association (PBA) has begun to target the so-called “Generation MZ”.

On September 9-11, during the fourth round of the 2023-2024 Welcome Savings Bank PBA Team League, which is being held at Kintex PBA Stadium in Goyang, Gyeonggi-do, the company announced on the 12th that it invited 30 students from Hanyang University’s Department of Sports Industry and Science’s ‘Sports Advertising Practice’ course for a field trip.

Through this field trip, the students received an explanation of the game method and operation of the PBA,


and gained experience in combining the practical work and theory of sports marketers by investigating the current status of sponsoring companies,

the location and size of advertisements by sponsors,

and the frequency of ad exposure by TV broadcast camera location. 카지노사이트777

Phoebe said, “The atmosphere of the students who watched the game in person was good.

We asked them for ideas on how to attract Generation MZ to professional billiards matches and broadcasts.



If they come up with good ideas, we will use them as marketing strategies.”

“We plan to strengthen industry-academia cooperation with universities so that MZ generation, including college students, can become familiar with professional billiards and enjoy the game more.

We are also thinking about organizing a college student billiards tournament.”

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