Based in Canada, Bragg Gaming Group, a leading B2B gaming supplier and content collector, continues to expand across the industry-regulated iGaming market. Most recently, OLYX Gaming, a subsidiary of the company, gained access to Italian gaming as it signed a major deal with local microgames to distribute premium content to key operators.
In continental Europe, Italy became the first major country to introduce regulated online games in 2006, and remains the second largest legal iGaming market in Europe to this day. According to estimates from H2 Gambling Capital, the market will generate US$2.3 billion in revenue in 2022, and now Bragg Gaming Group expects to take advantage of those opportunities.
Through the milestone agreement, Egyptian Magic, the first title of the operator’s recently released Studio Atomic Slot Lab, will offer local operators a choice of games. On top of that, content from Orix Gaming’s exclusive portfolio will also be live with Italian operators, including titles such as Respins of Amun-Re, Golden Nights, and Royal Seven.
Microgame is one of the leading gaming providers in the country that offers premium services to the domestic gambling industry for more than 20 years. Microgames offer a diverse portfolio of online casino titles and betting platforms, which are used by many online casino brands in the country. And Bragg Gaming Group’s entry into Italy was driven by launches in the UK, the Netherlands, Greece, Germany, and many other markets.
Chris Looney, chief commercial officer of Canada’s B2B supplier, shared that the agreement allows the company to enter the continent’s second-largest online market. In other words, this launch is an important achievement for the supplier and comes months after entering the UK, the continent’s largest iGaming market.
Mr. Rooney also said that the partnership with Italy’s most famous B2B provider will give the company access to numerous leading operators in the country. Thus, Canadian gaming companies can expand their cards more, reaching a wider audience through their operators while continuing their growth trajectory in new and regulated markets.
March was quite busy for Bragg Gaming Group as the company increased its brand exposure in Spain. Earlier this month, ORYX Gaming signed a new contract with 888 Casino, which allowed providers to launch impressive iGaming content into the local operator’s online offering portfolio. This includes the content of Atomic Slot Lab and Blue Guru.
In addition to expanding its operations in the regulated European market, Bragg Gaming Group has also received a great boost in its home turf. Recently, the company received a gaming-related vendor license from Ontario’s Alcohol and Gaming Commission.