Last week, the Canadian Premier League announced it had signed Tony Bet. Through this partnership, the gambling brand will become the league’s official sports gambling and casino partner, replacing Come On!, which previously held the role. 카지노사이트 The two will now work together to provide special experiences and competitions for Canadian fans.
In April 2022, Ontario launched an open iGaming market for third-party operators, allowing brands like Tony Bet to enter. In December 2022, the Baltic bookmaker announced that it had received permission from Ontario’s Alcohol and Gaming Commission of Ontario to debut in the newly regulated market. So you can now team up with the CPL.
In a press release last week, Mark Noonan, Cpl commissioner and chief executive of Canadian football operations, said the league was happy to acquire Tony Bett as one of Cpl sponsors. He also said the organization is looking forward to working with betting brands to engage fans and provide an experience that reinforces meaning as a supporter of Canadian football.
As part of a recent agreement between the two sides, Cpl’s Match of the Week show, a Preeto Play prediction contest, and a center circle app are now being introduced by Tony Bett. Prior to that, Come On! held the position, but its partnership with the league has expired, and its current operator only offers iGaming in Ontario’s legal market.
Alex Haig, Tony Bett’s Canada manager, said the operator was excited to work with Cpl to bring the brand to Canada’s growing and enthusiastic fan base. He also noted that Cpl is one of the fastest-growing sports leagues in the Great White North and that the bookmaker is very happy to launch a collaboration with Cpl.
As for Ontario’s legitimate iGaming market for third-party operators, the state has been in the market for a year. In the first 12 months, the sector recorded a total of more than C$35 billion in handling and about C$1.4 billion in gaming revenue. These numbers put the state in the top five jurisdictions for online gambling on the continent.
Meanwhile, in March 2023, Ipsos released a survey recently cited by AGCO. According to the report, 85% of participants who gambled online in the province over the past three months have gambled on regulatory sites. During the first year, the most preferred betting sport was basketball, with 28%, followed by football at 15%, football at 14%, and hockey at 9%.
In 2023, the market seems ready to grow even bigger as more businesses release their entries. One such brand is Neo.bet, which is also licensed by AGCO. Now, the German-based brand offers locals a choice of both sports betting and eSports markets. The Neo.bet portal is owned by Reactive Betting Ltd, while the company is licensed domestically in Germany and Malta.